Jess believes the best enrollment strategies never lose sight of the person making the decision. As a Marketing and Recruitment Strategy Consultant at BPS, she helps colleges and universities strengthen how they attract, engage, and ultimately enroll students, with particular expertise in enrollment marketing, recruitment strategy, campus visit experiences, and assessment.

Jess’s career in higher education began in 2005 as a campus tour guide, but her interest in admissions started even earlier. As a high school senior, an admission counselor picked her up at the airport for a college visit, a small gesture that left a lasting impression of just how much the recruitment experience can matter. She went on to build a career spanning both admissions and marketing before moving into consulting, where she brings those perspectives together to help institutions think more intentionally about the entire prospective-student journey.

Her work combines strategy with a strong instinct for experience: from developing comprehensive inbound marketing strategies to creating campus events that are both memorable and high-performing. Jessica is particularly interested in understanding what's working, what isn't, and why, and translating those insights into practical recruitment and marketing strategies. She takes particular pride in becoming a trusted advisor to institutional teams and leaders, including at some of higher education's most recognized institutions.

Jessica earned a B.A. in International Business from Immaculata University and an M.S. in Enterprise Risk Management from Boston University. She also holds a Certificate in College Counseling from UCLA Extension.

Surrounded by educators in her personal life, Jessica has always been interested in where students go after their K–12 experience and the opportunities education can create from there. She sees admissions as mission-driven work: helping institutions succeed while helping students find the place where they can take their next step.

Outside of work, Jessica spends as much time as she can with family and friends, travels, reads excessively, and tends to a flock of chickens.