Market Research and Brand Strategy
In Partnership With
From market insight to institutional action
Research-driven strategy that helps institutions make smarter decisions about programs, positioning, enrollment, and growth.
Market insights are foundational to enrollment strategy. Institutions make decisions about programs, markets, pricing, and messaging every day. Without a clear read of the market, those decisions are shaped more by assumption than evidence. We provide institutions with visibility into the market through research that translates insights into action.
Our backgrounds in admissions, enrollment marketing, and data science means we understand how decisions are made and what it takes to implement them. That’s why we approach research differently. We’re not focused on generating insight for its own sake, but on helping institutions make better decisions about programs, markets, pricing, and positioning.
Market Research and Brand Strategy Offerings
Market Research
Academic Program Demand Analysis
Admitted Student Survey Research
Brand Assessment
Brand Development, Perception & Positioning
Competitor Analysis & Benchmarking
Digital Marketing Assessment
Market Opportunity Assessment
Tuition Pricing Analysis
Brand Strategy
Brand Guidelines & Toolkits
Brand Positioning & Architecture
Brand Voice and Messaging
Visual Identity Development
Brand Marketing
Brand Activation
Branded Collateral
Brand Communication Planning
Digital Marketing Strategy Optimization
Video Production
Website Assessment
Designed by Enrollment Leaders.
Built for Enrollment Growth.
Our Approach
Analyze
Every engagement starts by identifying the right questions.
We work with institutions to frame challenges clearly, assess market conditions, and uncover the data needed to support informed decision-making. Through primary and secondary research, we evaluate enrollment trends, audience behavior, competitive positioning, demographics, workforce demand, and institutional performance to build a complete picture of the landscape.
Our approach combines strategic questioning with rigorous data collection to ensure insights are grounded in both evidence and institutional context.
Design
Insight only becomes valuable when it informs action.
Using a holistic interpretation of the research, we translate complex data into clear, actionable direction. We help institutions identify opportunities, prioritize initiatives, and develop strategies aligned with institutional goals, market realities, and long-term sustainability.
This includes refining positioning, evaluating program opportunities, strengthening enrollment strategy, and identifying pathways for growth.
Implement
We work alongside institutions to put strategy into practice.
Whether supporting enrollment initiatives, market expansion, communication strategy, operational planning, or organizational alignment, we help translate recommendations into actionable next steps supported by the right processes, systems, and teams.
Our focus is on practical execution that institutions can realistically sustain and operationalize.
Monitor & Refine
Markets evolve, and institutional strategy should evolve with them.
We help institutions continuously evaluate performance, monitor changing market conditions, and refine strategy over time using ongoing analysis, reporting, and performance measurement.
This iterative process ensures institutions remain responsive, informed, and positioned to adapt with confidence.
Meet the Team
What makes BPS different is not just what we know, it’s where that knowledge comes from.
Our team is made up of former enrollment leaders, financial aid directors, CRM administrators, and operational strategists who understand how institutions actually function. We know the complexity of balancing enrollment goals, staffing realities, student expectations, and institutional priorities because we’ve worked inside those environments ourselves.
That perspective shapes every engagement.
“ADV Market Research & Consulting have been amazing partners. We have utilized their services to conduct research, launch an international recruitment and marketing program, update our website, and explore ways in which to expand our geographic reach in the Southwest. With each project I continue to be amazed by the depth and breadth of their knowledge, creativity, and execution. Most importantly, they ‘get us.’ They listen, ask great questions, and invest themselves fully into understanding and being an integral part of our unique culture.”
— Kevin M.R. Mayne, Vice President for Enrollment Management, Landmark College
Case Studies in Market Research and Brand Strategy
Enrollment outcomes are shaped by how strategy, systems, financial aid, and operations work together over time. See how institutions are reducing friction, improving alignment, and building stronger enrollment performance through practitioner-led partnership.
Building a Unified Brand Across a Decentralized System
Post-Merger Financial Aid Redesign
Explore Our Services
Strategic Enrollment Management Planning & Assessment
Align your enrollment strategy with institutional goals through data-informed planning and actionable insight. We help institutions assess performance, model future scenarios, and build integrated strategies that drive sustainable enrollment growth and financial health.
Admissions & Recruitment
Strengthen your recruitment strategy and improve conversion across the enrollment funnel. We help institutions enhance outreach, streamline processes, and create more effective, student-centered admissions experiences.
Financial Aid Awarding Strategy
Leverage financial aid as a strategic driver of enrollment and revenue. We design and refine awarding strategies that improve yield, optimize discount rates, and support institutional goals.
Financial Aid Consulting
Improve the effectiveness, compliance, and efficiency of your financial aid office. We partner with institutions to assess operations, strengthen policies, and equip teams with the tools and training needed to perform at a high level.
Slate Implementation and Optimization
Transform your Slate CRM into a powerful engine for enrollment success. From implementation to advanced optimization, we help you streamline workflows, improve data visibility, and empower your team to work smarter.
Interim Staffing
Fill critical gaps and build long-term capability with experienced enrollment professionals. Whether providing interim leadership or developing your team’s skills, we help ensure continuity, stability, and growth.