Grant DeRoo
Founder & Principal, ADV Marketing
As ADV’s founder and principal consultant, Grant designs, executes, and delivers market research solutions for clients. Grant believes in the transformative power of a college education, and has spent his career in higher ed as both a practitioner and consultant.
Before founding ADV, Grant was the Director of Research & Strategy at an education-focused marketing agency. In this role, Grant scoped and conducted market research for higher education clients across the country. Prior to that, Grant worked in admissions at Elon University where he gained a foundational understanding of admissions strategy, recruitment marketing, and higher education administration. These experiences afforded him both depth and breadth in his knowledge of higher education, which he now brings to bear for clients at ADV.
Grant earned his B.A. in Anthropology and MBA in Data Analytics from Elon University. The former taught him the value of qualitative research, the latter showed him the power of data—both are critical in his work today.