2024 Enrollment Management
Symposium Schedule
Simmons University, Boston MA
July 11 & 12, 2024
If you’ll be joining us for evening activities, we’ll be sending additional details to all attendees. Feel free to call or text us at (312) 248-7118 with questions.
Thursday, July 11
Simmons University
12:15 - 1:00 pm - Check in: Main College Building, 3rd floor, Linda K. Paresky Conference Center
1:00-1:30 pm - Welcome, Rob Mirabile, Co-Founder & Principal, Best Practice Solutions
1:30 - 3:00 pm - Session I:
The New FAFSA: Lessons Learned & Preparing for 2025
Presenters:
Vicki Gack, Consultant, Best Practice Solutions
Jeanne Locarnini, Co-Founder & Principal, Best Practice Solutions
Bill Mortimer, Co-Founder & Principal, Best Practice Solutions
3:15 - 4:45 pm -Session II:
Repositioning Enrollment Operations for Better Enrollment Outcomes
Presenters:
Craig Meyers, Director of Operations, Hobart and William Smith Colleges
Shanell Cartagena Dopson, Admissions Consultant & Project Lead, Best Practice Solutions
April Cozine, Senior CRM and Enrollment Operations Consultant, Best Practice Solutions
6:15 pm - Cocktail Hour
7:30 pm - Dinner
Friday, July 12
Simmons University
10-10:30 am - Coffee & Conversations, free professional headshots
10:40-12:10 pm - Session III:
Understanding the Narrative: Brand Story Clarity and Its Effect on Enrollment Outcomes
Presenters:
Grant De Roo, Founder & Principal, ADV Marketing
12:10 pm-12:50 pm - Lunch
12:50-2:50 pm - Session IV:
New Drivers of Higher Education Sea Change: Emerging Trends & Innovation in High School Markets
Presenters:
Scott Schulz, Vice President for Enrollment Management, Baldwin Wallace University
Melissa Dix, Marketing & Technology Consultant, Best Practice Solutions & Instructor, Web Software Development, Blackhawk Technical College
Jenn Roche, Marketing Teacher, Doherty Memorial High School, Worcester
3:30-4:30 pm - Isabella Stewart Gardner Museum Tours (space limited)
5:00-6:30 pm - Concluding Cocktail Reception