Institutional Positioning & Strategic Enrollment Partnership

Best Practice Solutions is a full service partner for enhancing market demand, enrollment resilience, and institutional revenue performance.

Expert Practitioners

As seasoned enrollment management professionals, we integrate into your team to support every element of the work from strategy to execution. We’ve been in your shoes, we understand your challenges, and we’re ready to partner with you to position your institution for long-term enrollment success.

Our Approach

INSIGHT & INTELLIGENCE

See your markets, audiences, and performance with clarity.

Through market research, data analysis, and operational assessment, we uncover the insights needed to make informed, confident decisions about where to focus and how to grow.

STRATEGY & PLANNING

Translate evidence into strategy.

We help institutions define their market position, enrollment and revenue goals, and the pathways to achieve them. Our tailored, data-driven plans align institutional ambition with market opportunity and operational capacity.

EXECUTION & OPTIMIZATION

Put strategy into action.

From financial aid modeling and admissions operations to process improvement and systems design, we bring the expertise and bandwidth to implement solutions that drive measurable results and lasting improvement.

CAPACITY BUILDING & PARTNERSHIP

Build institutional strength that endures.

By training teams, embedding new tools and frameworks, providing interim staffing, and offering ongoing consultation, we prepare clients for sustained progress and continued success long after a project ends.

Our Services

Market Research & Brand Strategy

Understanding your market position is key to successful enrollment management. We ask the right questions, surface what truly moves the needle, and empower data-driven strategy across your institution.

Staff Training & Development

We build institutional capacity from the inside out. Our team strengthens cross-functional coordination, aligns enrollment priorities across departments, and equips staff with the skills and systems to lead effectively.

Enrollment Strategy & Execution

We help institutions clarify what’s driving (or blocking) their enrollment outcomes—and execute on what matters most. We build practical, sustainable enrollment management plans, and then we help you execute.

Financial Aid Awarding & Office Support

Through a combination of assessment, interim staffing, and systems support, we help institutions build financial aid functions that are compliant, sustainable, and positioned to improve yield and access.

We needed not just consulting support but boots on the ground.”

Every institution starts in a different place. We’ll jump in where you need us most, whether it’s a one-time project or an ongoing partnership.

HOW CLIENTS ENGAGE WITH BPS

  • One-off services to meet your immediate needs. Examples include Market Research, Office Assessments, and Slate Support.

  • Project-based support to reach measurable goals. Examples include Financial Aid Optimization, Staff Training and Development, and Interim Staffing.

  • Align strategy and execution for long-term transformation. Examples include Enrollment Realignment, Strategic Enrollment Management Planning and Execution, and Brand Perception Enhancement.

“I honestly cannot imagine the last year without the support of BPS. They really are now a member of the Mary Baldwin team.”

– Melissa Martin | Director of Enrollment Marketing

We Will

  • Take the time to understand your institution

  • Roll up our sleeves and work alongside you

  • Build custom solutions for your institutional context

  • Share our deep practitioner expertise

  • Challenge you to solve the right problem

  • Strengthen your staff and improve capacity

We Will Not

  • Assume we have all the answers from the start

  • Consult on strategy from the sidelines

  • Offer cookie-cutter solutions

  • Outsource the work or hand it to junior staff

  • Over-engineer technical solutions

  • Build systems your staff can’t own and maintain

Our Clients

The Symposium

This annual two-day event brings together a curated group of industry leaders and experts to share insights, discuss emerging trends, and collaborate on innovative solutions. Designed specifically for enrollment management and financial aid professionals, the symposium offers a valuable opportunity to enhance skills, gain actionable knowledge, and build meaningful professional connections.

Invest in long-term institutional strength.

Investing in this work strengthens enrollment and revenue outcomes, optimizes operations, and elevates team performance. We don’t just chart the course—we work alongside you to implement strategies grounded in market insight, ensuring you have the tools, systems, and expertise for sustained institutional health.