Bill is an enrollment management leader with recent posts as Assistant Vice President for Enrollment Management at Assumption University and Director of Enrollment at Beloit College.

Bill has built data and analytics teams focused on predictive modeling, reporting, and financial aid leveraging, led admissions departments, oversaw complex enrollment operations, and developed full-cycle marketing strategies ranging from search to yield.

The Chronicle of Higher Education has recognized Bill’s expertise in CRM tools, and he has presented at numerous higher education conferences about his innovative work.

PhD

Rob brings more than two decades of experience to client engagements and a proven track record of increasing enrollment and revenue across market segments.

Prior to founding BPS, Rob served as the VP for Enrollment Management at Assumption University, where he was responsible for undergraduate and graduate admissions, financial aid, enrollment marketing, enrollment operations, and athletics.

As VP for Enrollment at Beloit College, Rob led the creation of a multi-year strategic enrollment management plan built on input from faculty, staff, students, alumni, and board members and endorsed by the college’s governing bodies; he also led the team responsible for enrolling Beloit’s largest first-year class since 1975.

Rob has helped public and private institutions develop marketing plans, optimize price increases, and determine student satisfaction and retention drivers.

Rob has presented on enrollment management and financial aid topics at numerous national conferences, including ACT, AACRAO, AMA, and the College Board.

Rob holds master’s and doctoral degrees in social psychology from Princeton University, a Bachelor of Arts in psychology from Bates College, and a certificate in enrollment management leadership from the University of Southern California.

MBA, CCP

Shanell has extensive experience in recruitment both domestically and internationally. As an enrollment professional, she represented higher education institutions in 17 countries collaborating with high schools, independent counselors, community-based organizations and global alumni networks. She most recently served as the Director of Undergraduate Admissions at Assumption University. Shanell served as a member of the IDEA Committee through NEACAC where she volunteered for the Anti-Racism Initiatives Sub-Committee and participated as a member at large for the International Association for College Admission Counseling. She received her Bachelor of Arts in International Business and Economics and Master’s in Business Administration from Assumption University. As a former international student, Shanell understands the complexity of researching, applying to, and selecting an institution for students and their families. As an admissions leader, this helped her recruit students to the institutions that will be the "right fit" for them academically and socially. Her experiences have provided expertise in the areas of cultural differences, marketing intelligence, data analysis, project management, foreign market entry, advertising, recruitment, and planning and decision-making processes.

April brings more than two decades of experience in higher education, with a proven track record of driving operational excellence across enrollment, admissions, and financial aid systems.

As the Director of Enrollment Operations at Marymount University, April led the management of two Slate CRM instances and streamlined both undergraduate and graduate admissions workflows. As Director of Operations and Systems at Wichita State University, April played a central role in the successful implementation of Slate.

Jessica McCaughey is a seasoned strategic marketing and communications professional with extensive experience in enrollment management, digital marketing, and visit experience. In her most recent role as the Director of Enrollment Marketing Strategy at Pepperland Marketing, Jessica led a dynamic team of digital marketing professionals, driving impactful content marketing, SEO, paid media, and inbound marketing projects for higher education and K-12 independent school clients. Her innovative strategies and leadership have significantly increased enrollment, retention, and revenue for her clients.

During her career, Jessica has also held pivotal roles in admissions and marketing at UMass Dartmouth, Bryant University, College of the Holy Cross, and Assumption University. As the Director of Undergraduate Recruitment at Assumption University, she set an elevated standard for designing and managing admissions visit experiences and events that earned stellar reviews and consistently improved enrollment outcomes. She also expanded the university’s student ambassador program, empowering students to take active roles in recruitment efforts and cultivated long-standing, meaningful relationships.

Complementing her student recruitment experience, Jessica has also developed a strong command of digital tools and strategies to drive prospective student engagement. For example, Jessica has developed deep expertise in HubSpot as evidenced by her achievements as a Partner Scaled Onboarding Specialist and numerous certifications, including HubSpot Marketing Software, Content Marketing, Inbound Marketing, and more. Additionally, she has an affinity for building custom visit processes and student portals within Slate. Jessica is proficient in leveraging CRM and marketing automation tools to streamline operations and enhance campaign effectiveness.

Beyond her professional skills and achievements, Jessica is dedicated to volunteer and professional service roles in higher education. She currently serves as a Board Member on the NACAC Women Empowering Women SIG. She has also presented at numerous industry conferences, including those of the New England Association for College Admission Counseling, the Association of Catholic Admissions and Advancement Professionals, and the Collegiate Information & Visitor Services Association.

Jess holds a BA in International Business from Immaculata University, a post-baccalaureate certificate in College Admissions Counseling from UCLA, and is in pursuit of an MS in Enterprise Risk Management from Boston University, underscoring her commitment to continuous learning and excellence in her field.