Market Research & Brand Strategy
Every Strategy Grounded in Research
Opening text, to be workshopped, that makes the case for this specific service. Why (generally) BPS does it better than competitors. (specifics are below in “Our Approach”)
100%
of clients return to BPS for Market Research
Your Brand Strategy Partner
GRANT DEROO
Grant partners with clients to translate data insights into strategic direction. He brings experience as Research Director at a national agency and Associate Director of Admissions at Elon University. His research portfolio includes audience perception, competitive analysis, program demand, brand messaging, landscape analyses, enrollment modeling, and tuition pricing. Grant is a frequent presenter at industry conferences.
Our Approach
(3-4 part argument for service. Again this is sample text, pulled from ADV Site)
FRAMING & REFINEMENT
The most complex challenges often begin with an unformed question. Our process begins by identifying, framing, and refining precisely what question(s) we are trying to answer. Then, we break our question down into component parts to determine the data we need to find solutions.
DATA COLLECTION
Our commitment is to collect the right information in the right way. Through primary or secondary research (and often both), we dive deep into your market landscape, ensuring data collection is both thorough and relevant for your distinct challenge and situation.
INTERPRETATION
Okay, but what does all of this mean? Data is only as powerful as the narratives it unfolds. Through meticulous analysis and a holistic perspective, we translate volumes of raw data into clear, actionable insights, crafting a roadmap tailored to your brand’s success and growth.
STRATEGY
Insights are the catalyst for sound strategies. With a clear understanding of the findings and their implications, we then work collaboratively with you to create customized, results-driven strategies for navigating challenges with clarity and confidence.
Our Approach
FRAMING & REFINEMENT
The most complex challenges often begin with an unformed question. Our process begins by identifying, framing, and refining precisely what question(s) we are trying to answer. Then, we break our question down into component parts to determine the data we need to find solutions.
DATA COLLECTION
Our commitment is to collect the right information in the right way. Through primary or secondary research (and often both), we dive deep into your market landscape, ensuring data collection is both thorough and relevant for your distinct challenge and situation.
INTERPRETATION
Okay, but what does all of this mean? Data is only as powerful as the narratives it unfolds. Through meticulous analysis and a holistic perspective, we translate volumes of raw data into clear, actionable insights, crafting a roadmap tailored to your brand’s success and growth.
STRATEGY
Insights are the catalyst for sound strategies. With a clear understanding of the findings and their implications, we then work collaboratively with you to create customized, results-driven strategies for navigating challenges with clarity and confidence.
Our Approch
FRAMING & REFINEMENT
The most complex challenges often begin with an unformed question. Our process begins by identifying, framing, and refining precisely what question(s) we are trying to answer. Then, we break our question down into component parts to determine the data we need to find solutions.
DATA COLLECTION
Our commitment is to collect the right information in the right way. Through primary or secondary research (and often both), we dive deep into your market landscape, ensuring data collection is both thorough and relevant for your distinct challenge and situation.
INTERPRETATION
Okay, but what does all of this mean? Data is only as powerful as the narratives it unfolds. Through meticulous analysis and a holistic perspective, we translate volumes of raw data into clear, actionable insights, crafting a roadmap tailored to your brand’s success and growth.
STRATEGY
Insights are the catalyst for sound strategies. With a clear understanding of the findings and their implications, we then work collaboratively with you to create customized, results-driven strategies for navigating challenges with clarity and confidence.
Offerings
(List of services from two-pager. Is this enough detail?)
Brand Assessment
Brand Perception & Positioning
Enrollment Trend Analysis
Tuition Pricing Analysis
Market Opportunity Assessment
Academic Program Demand Analysis
Website Assessment
Peer/Competitor Benchmarking
Digital Marketing Strategy Optimization
CASE STUDY: GRINELL COLLEGE
“We worked with Grant on a price sensitivity study in order to bring discipline to institutional conversations about setting the comprehensive fee for tuition, fees, room and board. Understanding our brand value among competitors proved to be a critical component of a price-setting strategy. Now, instead of simply looking to the competition to help us set our price, our decisions are grounded in market research. The team offered us an impressive combination of methodological insight, expediency, flexibility, and user-friendly deliverables.”
– Joseph Bagnoli, Ph.D., Vice President for Enrollment, Dean of Admission & Financial Aid, Grinnell College
CASE STUDY: GRINELL COLLEGE
“We worked with Grant on a price sensitivity study in order to bring discipline to institutional conversations about setting the comprehensive fee for tuition, fees, room and board. Understanding our brand value among competitors proved to be a critical component of a price-setting strategy. Now, instead of simply looking to the competition to help us set our price, our decisions are grounded in market research. The team offered us an impressive combination of methodological insight, expediency, flexibility, and user-friendly deliverables.”
– Joseph Bagnoli, Ph.D., Vice President for Enrollment, Dean of Admission & Financial Aid