Rob brings more than two decades of experience to client engagements and a proven track record of increasing enrollment and revenue across market segments.
Prior to founding BPS, Rob served as the VP for Enrollment Management at Assumption University, where he was responsible for undergraduate and graduate admissions, financial aid, enrollment marketing, enrollment operations, and athletics.
As VP for Enrollment at Beloit College, Rob led the creation of a multi-year strategic enrollment management plan built on input from faculty, staff, students, alumni, and board members and endorsed by the college’s governing bodies; he also led the team responsible for enrolling Beloit’s largest first-year class since 1975.
Rob has helped public and private institutions develop marketing plans, optimize price increases, and determine student satisfaction and retention drivers.
Rob has presented on enrollment management and financial aid topics at numerous national conferences, including ACT, AACRAO, AMA, and the College Board.
Rob holds master’s and doctoral degrees in social psychology from Princeton University, a Bachelor of Arts in psychology from Bates College, and a certificate in enrollment management leadership from the University of Southern California.