Presenters - EM Symposium 2023
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Boyd Bradshaw
Vice President for Enrollment Management, Towson University
Dr. Boyd A. Bradshaw serves as the Vice President for Enrollment Management at Towson University, bringing over 25 years of extensive experience dedicated to the specialized field of enrollment management. Throughout his distinguished career, Dr. Bradshaw has consistently maximized enrollment potential and improved the profile of incoming classes and student success outcomes at the institutions he has served.
Under Dr. Bradshaw's leadership, the Division of Enrollment Management at Towson University comprises several essential offices, including Admissions (undergraduate, graduate, and international), Academic Advising, Retention & Completion, Financial Aid, the Tutoring & Learning Center, and the Registrar. The Division also coordinates various other areas supporting strategic enrollment initiatives, outreach, partnerships, technology, and administrative support. Together, these offices form a collaborative, student-centered, service-driven, and outcomes-oriented team committed to cultural inclusivity, data-driven decision-making, and staff excellence.
Prior to his role at Towson University, Dr. Bradshaw held positions as the Chief Enrollment Officer at Indiana University Purdue University Indianapolis (IUPUI), Logan University, Valparaiso University, Saint Louis University, the University of Louisville, and Southern Illinois University Edwardsville. He earned his Doctorate in Education, specializing in Higher Education Administration, from Saint Louis University and holds a Master of Science in Education, and a Bachelor of Science in Business, both from Eastern Illinois University. Dr. Bradshaw is a consistent ambassador for strategic enrollment planning, presenting often at local, state, and national conferences, writing articles in higher education publications, and sharing his insight as a guest on national higher education podcasts.
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Patricia Casey
Senior Educational Consultant and Maguire Associates Board of Directors
Pat joined Maguire Associates in 1994, bringing substantial experience from her leadership positions in undergraduate admissions at Boston College and Santa Clara University.
During her years at Maguire Associates, Pat has developed a deep context for her consulting, modeling, and market research engagements – having served a broad spectrum of institutions. She continues to serve Maguire Associates’ clients.
In addition to her work in the undergraduate and graduate/professional enrollment arenas, she has developed considerable expertise in the K-12 market, providing research and consulting services to independent and religiously affiliated schools facing both challenges and opportunities in enrollment.
Pat serves as Chair of the Board of Trustees at Saint Michael’s College and is a former trustee of Saint Columbkille Partnership School and Boston College High School. She has both bachelor’s and master’s degrees from Boston College.
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Grant DeRoo
Founder & Principal, ADV Marketing
As ADV’s founder and principal consultant, Grant designs, executes, and delivers market research solutions for clients. Grant believes in the transformative power of a college education, and has spent his career in higher ed as both a practitioner and consultant.
Before founding ADV, Grant was the Director of Research & Strategy at an education-focused marketing agency. In this role, Grant scoped and conducted market research for higher education clients across the country. Prior to that, Grant worked in admissions at Elon University where he gained a foundational understanding of admissions strategy, recruitment marketing, and higher education administration. These experiences afforded him both depth and breadth in his knowledge of higher education, which he now brings to bear for clients at ADV.
Grant earned his B.A. in Anthropology and MBA in Data Analytics from Elon University. The former taught him the value of qualitative research, the latter showed him the power of data—both are critical in his work today.
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Vicki Gack
Consultant, Best Practice Solutions
Vicki has extensive experience working with a vast array of financial aid systems and software. With more than twenty years of practice in the field, Vicki is an expert in the use and navigation of the National Student Loan Database System, Common Origination and Disbursement, Central Processing System and numerous federal and state financial aid programs. She also has a comprehensive background in working with third party vendor systems to create, process, and edit aid packages. Vicki has developed algorithms for QC rules and automated packaging, and has wide-ranging ability in report writing and data analysis.
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John Haller, Ed.D.
Vice President for Enrollment Management, University of Miami
John Haller is the Vice President of Enrollment Management and New Student Strategies at the University of Miami. Over the course of his career, he transformed two enrollment management areas taking a student success outcomes driven approach. During his time at Miami, he led the movement from a largely merit-based to a hybrid merit- and need-based financial aid strategy where 100% of financial need is met. He also implemented a test-optional holistic admission review approach. The institution realized a 60%+ increase in applications and a 50%+ increase in yield. The institution also realized a $10,000 decrease in student indebtedness upon graduation and the highest freshman retention and six-year graduation rates in University history. Prior to Miami, John served as the Associate Provost for Enrollment Management at Saint Joseph’s University. At Saint Joseph’s, the University attained the highest first-year persistence rate in University history. First year enrollment also grew by 24% as did entering student credentials and student of color enrollment. Student indebtedness at graduation also declined by $6,000. John help positions in student success at Drexel University, MBA Admission at Vanderbilt University, and Undergraduate Admission at Denison University. He is an honors graduate in economics and statistics from the University of Michigan, received master’s degrees in business and higher education, and received is Ed.D. in higher education from the University of Pennsylvania.
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Gavin Hamms, Ph.D.
Associate Vice President for Enrollment Management, Grambling State University
Gavin R. Hamms, Ph.D., is a highly accomplished professional with an impressive background in higher education. He received his Bachelor's of Science Degree in Business Management from Grambling State University in 2010 and his Master's in Business Administration from the University of Louisiana at Monroe in 2012. After beginning his career in higher education as the Manager of Default Prevention at Grambling State University in 2011, where he was promoted to serve as the Director of Financial Aid. During his time as Director of Financial Aid, he was able to streamline several components for the enhancement of student services, and developed a unique understanding of Enrollment Management and Student Success. He went on to receive his Ph.D. in Urban Higher Education from Jackson State University in 2016, and used his research to help develop financial literacy initiatives for student success. His highly respected skillset and passion for serving students led him to be appointed as the Chair of the Strategic Enrollment Management Council and then selected as the Associate Vice President of Enrollment Management at Grambling State University.
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Jeanne Locarnini
Founder & Principal, Best Practice Solutions
Jeanne has worked as a practitioner and consultant in financial aid and enrollment management for over 20 years.
Prior to founding BPS, Jeanne was co-founder, President and CEO of Third Coast Higher Education, a national financial aid and enrollment management consulting firm. Jeanne has extensive experience in financial aid and project management, system implementation, compliance, business process review, training, and auditing support.
Jeanne has wide ranging expertise working with student information systems, including Oracle PeopleSoft, Ellucian’s Colleague and Banner and College Board PowerFAIDS. She is an expert at developing solutions to improve student service, processing efficiency, and compliance on federal and state financial aid regulations. Her innovative and experienced approach has led to many successful outcomes, including participation in more than thirty Financial Aid Federal Program review responses and related process improvements.
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Robert Mirabile
Founder & Principal, Best Practice Solutions
Rob brings more than two decades of experience to client engagements and a proven track record of increasing enrollment and revenue across market segments.
Prior to founding BPS, Rob served as the VP for Enrollment Management at Assumption University, where he was responsible for undergraduate and graduate admissions, financial aid, enrollment marketing, enrollment operations, and athletics.
As VP for Enrollment at Beloit College, Rob led the creation of a multi-year strategic enrollment management plan built on input from faculty, staff, students, alumni, and board members and endorsed by the college’s governing bodies; he also led the team responsible for enrolling Beloit’s largest first-year class since 1975.
Rob has helped public and private institutions develop marketing plans, optimize price increases, and determine student satisfaction and retention drivers.
Rob has presented on enrollment management and financial aid topics at numerous national conferences, including ACT, AACRAO, AMA, and the College Board.
Rob holds master’s and doctoral degrees in social psychology from Princeton University, a Bachelor of Arts in psychology from Bates College, and a certificate in enrollment management leadership from the University of Southern California.
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William Mortimer
Founder and Principal, Best Practice Solutions
Bill is an enrollment management leader with recent posts as Assistant Vice President for Enrollment Management at Assumption University and Director of Enrollment at Beloit College.
Bill has built data and analytics teams focused on predictive modeling, reporting, and financial aid leveraging, led admissions departments, oversaw complex enrollment operations, and developed full cycle marketing strategies ranging from search to yield.
The Chronicle of Higher Education has recognized Bill’s expertise in Customer Resource Management (CRM) tools and he has been presented at numerous higher education conferences about his innovative work.
Prior to his most recent appointments, Bill worked in admissions at Marlboro College where serving a student body of fewer than 400 students instilled in him the importance of working collaboratively and broadly with faculty and staff across institutions.
Bill is passionate about the potential for higher education to serve as an engine for social good and economic growth. He received his Bachelor of Arts in sociology, with honors, from Bates College.