Melissa is a marketing and technology consultant with Best Practice Solutions. With more than 25 years experience in both fields, she has watched digital marketing and social media emerge and evolve, growing her skill set and experience with each new platform along the way. Melissa is adept at digital marketing, user interface design, web design and development, proofreading, copywriting, and copy editing. As she helps colleges create, implement, and manage targeted integrated marketing strategies, Melissa maintains a strong focus on quality standards and a careful eye toward opportunities for process streamlining and improvement.

Melissa is also the lead instructor for the Web Software Development program at Blackhawk Technical College in Janesville, WI. During her five years teaching at BTC she has grown enrollment in her program from 8 students in 2019 to 54 students for the current semester.