Chuck Reed
Senior Client Counsel, ADV Marketing
Few people in the nation have the higher education and brand experience Chuck brings to the ADV team. His knowledge of the education category spans community colleges to flagship universities, struggling independent institutions searching for a new path to some of the nation’s biggest and best private college brands who need research and insight to drive new thinking.
Chuck has worked in higher education as a practitioner or consultant for over 30 years, including as director of admissions at a regional public college and media relations director for a private liberal arts university. His consultancy work involves research, brand development, messaging, and planning—his benefit to any ADV client is how he translates the right research scope into appropriate and meaningful action, all without pre-determined solutions.
A writer by education and training, Chuck has crafted compelling messaging and distilled many institutions’ brand identities into compelling and measurably successful marketing strategies. Many of his projects have won regional and national awards, and his past professional articles and presentations focus on brand across higher education and our society as a whole.