Grant De Roo

Founder & Principal, ADV Marketing

Grant De Roo is the Founder and Principal of ADV Market Research & Consulting, a higher education research and strategy firm. Grant conducts market research for colleges and universities around the country focused on a variety of marketing-, enrollment-, and strategy-related questions. He was formerly the research director at a large national marketing agency and previously served as Associate Director of Admissions at Elon University. Grant is a frequent presenter at industry conferences and shares data-based insights on marketing and enrollment with hundreds of higher ed professionals through his monthly newsletter. Grant holds a BA and MBA in Data Analytics from Elon University.