Bill Mortimer
Co-Founder and Principal, Best Practice Solutions
Bill is an enrollment management leader with recent posts as Assistant Vice President for Enrollment Management at Assumption University and Director of Enrollment at Beloit College.
Bill has built data and analytics teams focused on predictive modeling, reporting, and financial aid leveraging, led admissions departments, oversaw complex enrollment operations, and developed full cycle marketing strategies ranging from search to yield.
The Chronicle of Higher Education has recognized Bill’s expertise in Customer Resource Management (CRM) tools and he has been presented at numerous higher education conferences about his innovative work.
Prior to his most recent appointments, Bill worked in admissions at Marlboro College where serving a student body of fewer than 400 students instilled in him the importance of working collaboratively and broadly with faculty and staff across institutions.
Bill is passionate about the potential for higher education to serve as an engine for social good and economic growth. He received his Bachelor of Arts in sociology, with honors, from Bates College.